itv3 Papercut Idents

Since revealing the new itv rebrand in January this year, the broadcaster's have created new papercut idents for itv3. I love the new itv design and I am so excited for the new crafted idents. 

Tundra has collaborated with Andersen M Studio to create these beautiful animations. Combining illustration, animation, paper cutting, model making, photography and compositing the animation on computer after, the project shows an incredible amount of work from a huge team of creatives. Each ident represents a different genre of programming on itv3.

The concept behind the bell jars came from itv's head of creative for broadcast, Tony Pipes. He wanted to represent itv3 as the 'curator of great well-crafted drama' so wanted this to translate into hand crafted idents. 

Some of the pieces have a Christmas theme, which means they probably wont air on tv for quite some time. You can see videos with examples of the idents and behind the scenes below.

I have been following the work of Andersen M Studio for some time, and I am so excited by this new project. To see other work of theirs see here, here and here. Also have a look at their website.

You can find more work from Tundra on their website.

ITV3 Idents 2013 from Tony Pipes on Vimeo.
ITV3 Idents: Behind The Scenes from Tony Pipes on Vimeo.

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